Red Wave Radio

Quote:>Your legal ID is your CALLS followed IMMEDIATELY by your CITY OF LICENSE.

let's nitpick here - unless the rules have changed, you *are* allowed to
say the frequency [or channel # ;-)] and/or the licensee of the station too in the legal ID...

"KMPC, 710 AM, Los Angeles"

"KROQ, Infinity Broadcasting, Pasadena and Los Angeles"

note these are just examples.  How picky does the FCC get? If i were to say

"KROQ, Infinity's 106.7 from Pasadena" would i get nailed for the 'from'?

or "KMPC at AM 710, Los Angeles" for the 'at'?

--
* * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * *
b.j. mora          | "It's so hard to explain

                   |         - Cowboy Junkies (written by Rob Agee)

: I'm enjoying the recent discussion of how and when to legally identify your
: station.  It's long intrigued me the lengths that PDs (and OM/Gms and Consul-
: tants) will go through to avoid a painfully simple, entirely reasonable law
: from the boys on M street.

<...snip...>

: It really seems so simple.  The FCC allows you SO MUCH room to program and
: be creative.  They've even dropped the PSA requirements.  Why is it that these
: Pds and consultants can't abide by these brutally simple rules.

: Maybe the offending potentates are just brutally SIMPLE people.

: Any guesses?

I think you just answered your own question.

And a consultant is nothing more than a PD who got fired one too many
times.  (Though I do know of a couple of consultants out there who are
sharp and who are worthy of respect.)

Creativity in radio these days seems to be limited to the discovery of the
number of ways in which exclusively biological activities can be described.
--
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Mark Roberts -- Deep Midwestern Correspondent -- Kansas City, MO

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There's one other thing you're allowed to use in an ID...Owner.  So, "KROQ,
Infinity Broadcasting, Pasadena and Los Angeles" is OK (You can put any city
you like after the city of license).  In the old days ('78) when the FCC ran
around writing up stations like a storm, my station did both...we got written
up for improper commercial logging (:60s logged as :30s), and the like, but
never that.

GaryB

Quote:

>(Dumbed-down, third-grade verbage follows to include broadcasters who just
>don't seem to understand the concept.  Non-reprobates, please bear with me...)

>You must idenfity your station, once an hour, as close to the top of the hour
>as possible in a natural break in program offerings.  

>Where's the ambiguity in this?  I've actually had Pds tell me the following:

>Well, that means at the beginning or end of a music sweep.
>Quarter of (the top of the hour) is close enough.
>Our image sweeper counts.
>The FCC doesnt have to survive in this market.

>....and the list goes on.

>It really seems so simple.  The FCC allows you SO MUCH room to program and
>be creative.  They've even dropped the PSA requirements.  Why is it that these
>Pds and consultants can't abide by these brutally simple rules.

I have long wondered just what the deal was that made programmers hate top
of the hour ID's.  If you're a music station, an ID doesn't interrupt a music
"sweep" any more than a jingle, a liner, or the other stuff that gets inserted
in between songs that the listener thinks is a commercial..but we in the industry
don't consider to be "commercials" (promos, etc.).  

Besides, most people have grown up looking for that top of the hour id
as a sure way to 1)know the time 2)know what station they've got-especially if
they're travelling.

The only stations that have ANY justification in fearing top-hour ID's are
those that are suburban signals trying to beam into big city markets.  Even
then, the FCC allows the other cities to follow city of license so it can be
a positive if done right.

I really think the only reason that programmers try to cram the ID in the
strange places they do is just some bizarre authority complex.  Just as we
rebelled against our parents if we could get away with it, PDs tend to
want to do the same thing with this issue.  I think programmers and consultants
would change their mind if compliance officers starting writing a ton of
warning notices

Gary B

Quote:

>Paul Phillips
>Morning Antagonist
>W G L AM/FM
>Fort Wayne, (just became market #93!!!)  Indiana

>--
>Amy L. O'Toole  N8XDL                                     Greetings from the
>Case Western Reserve University                           North Coast of
>Cleveland, Ohio                                           America!
>***The opinions expressed aren't anyone else's...although they should be.***