don't know about where you live, but we have two stations that could
use this advice. (WWCT Peoria, 105.7 and WYMG Jacksonville, 100.5)
Consultant/voiceover god Joe Kelly cites recent research indicating
that males 18-44 describe rock 'n' roll to be "oldies" In other words
Beatles, Chuck Berry,*** Clark, Little Richard. Another group with
the same demographics describe rock as "music." Bruce Springs***, U2,
Eric Clapton and MTV.
"Heritage AORs targeting men 25+ may want to re-think their continued
use of the positioning slogan 'the home of rock 'n' roll,' Kelly
writes. "This study seems to tell us that more than 50% of the men in
this demographic think of rock 'n' roll as oldies or*** Clark. That
being the case, the home of rock 'n' roll is about as useful as a***
on a bull"
"To me, the home of rock 'n' roll sounds like a convalescent center
for aging rock and rollers, someplace they'd stick Pat Boon if he ever
stopped working out. I can hear myself saying, 'WXYZ - the home of
rock 'n'roll. If you're in the car, drop by - fruit baskets, fl***
arrangements, and suppositories are welcome.'
"Wouldn't it make more sense to say, 'We rock Chicago!' or 'Chicago's
rock'? Even if you're not in Chicago it would sound cooler and be
"I've been gagging on [that phrase] since the late '70s, when some
consultant - probably now long gone - thought it up and blew his sheep
whistle. I had hoped it would come down with the Berlin Wall, but no
"Even the word home bothers me. We live in a _house_. Most people
live in condos or apartments. _Home_ is where you grew up and sucked
your thumb. It's where your mon and dad live - [as in] _home_ for the
holidays. _Home_ is where they took my grandfather just before he
went crazy, started foaming at the mouth, and then got all stif. They
buried him. That's what they ought to do with the home of rock 'n'
roll." says Kelly.