80's Formats Re-visited..

80's Formats Re-visited..

Post by lancebk.. » Sat, 12 Feb 1994 10:31:27

Forever and a day, I have had the idea that when I finally decide to buy or
program a station, it would be different. Now it seems that it's not such a
lark, after all. Music of the 80's has been kicking around in different
incarnations for quite a while. KIIS-FM Los Angeles for a long while had "The
Banana Joe Flashback Show" on Sunday Nights. This was a good idea, but
somewhere along the line too much 70's disco and "Old School" music got in
the way. Now, station not wanting Kids or geezers are playing more 70's hits.
(ie: The ARROW format) But, If you are looking at 18-34 year olds, The music
from their youth that appeals to them was from 1980-1988. If you centered on
1983-1986, while only occasionally venturing into the fringes, you would
probably do very well. No Recurrents, Nothing from the 90's, just 1983-86
jammed at the listeners. And none of the wierd stuuf either, "Come On Eileen"
by Dexy's Midnight Runners would be Okay, while "Elvira" or "Freak-A-Zoid"
would maybe be pushing it. It's time for Hot AC's to rethink what gets the
listeners, Phil Collins new record, or a Phil Collins record that they
remember and love, like "Don't Lose My Number" or "Against All
Odds"..........

'til next time.... Lance Ballance, Overnight Personality, KOST 103.5,
Los Angeles