"Radio Free Moosehead" and "Why Ask Why?"

"Radio Free Moosehead" and "Why Ask Why?"

Post by David Man » Fri, 11 Jun 1993 06:59:44


Quote:>Heard a radio commercial for Bud Dry, the "Why Ask Why?" series, this one
>discussing radio stations.  "There are ten thousand stations, so why do
>all the DJs sound the same?  And why all the gimmicks?  'win a car every
>hour' win a Canadian province' 'be the first air gutarist in space'
>And why do they all play the same song?  (sound of someone pressing
>buttons on a car radio, and getting the same song)  
>"While you search for that perfect format, your
>search for the perfect beer is over".  'Less talk, more Polka'
>Radio station style jingle "Amhiser(sp) Bush, St Louis"

If commercial stations are playing this, they're really brave.
It hits VERY close to the bone.  It'd be pretty sad if listeners
to these stations hear this commercial and don't appreciate the
irony.  I guess any station playing it fancies itself an exception,
huh?

   --Dave.

 
 
 

"Radio Free Moosehead" and "Why Ask Why?"

Post by David Man » Fri, 11 Jun 1993 06:58:44



Quote:>Heard a radio commercial for Bud Dry, the "Why Ask Why?" series, this one
>discussing radio stations.  "There are ten thousand stations, so why do
>all the DJs sound the same?  And why all the gimmicks?  'win a car every
>hour' win a Canadian province' 'be the first air gutarist in space'
>And why do they all play the same song?  (sound of someone pressing
>buttons on a car radio, and getting the same song)  
>"While you search for that perfect format, your
>search for the perfect beer is over".  'Less talk, more Polka'
>Radio station style jingle "Amhiser(sp) Bush, St Louis"

If commercial stations are playing this, they're really brave.
It hits VERY close to the bone.  It'd be pretty sad if listeners
to these stations hear this commercial and don't appreciate the
irony.  I guess any station playing it fancies itself an exception,
huh?

   --Dave.

 
 
 

"Radio Free Moosehead" and "Why Ask Why?"

Post by Bob Colli » Fri, 11 Jun 1993 07:01:51

Quote:>"Radio Free Moosehead" sounds like as if it is supposed to sound like a
>pirate radio station, with the faint squealy sounds you sometimes hear with
>older short wave radios. "Interrupting all broadcasts, this is Radio Free
>Moosehead..
>These can be sort of fun to hear, instead of the usual painful commercials.

And therein lies one of the problems . Program directors and the folks who run
radio stations forget that commercials are part of the programming too and the
same elements that make people listen to other parts of the broadcast can make
people listen to commercials too. That's good for the station, good for the
advertisers. What a concept! Maybe someday copywriters will realize that lines
like "plenty of parking for your convenience, friendly and courteous
staff" and 45 seconds of product and price followed by telephone numbers isn't
helping anyone. But --especially in smaller markets--try to convince the
advertiser on Mainstreet of that!

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