>18...And most notably the amount of forward promo-ing of Stern's show has now
>been reduced dramatically, This alledgedly due to the fact that Stern's show,
>although regularly pulling 15's, is not translating into a bigger overall for
>the station. This reportedly is agitating station management. Also disturbing
is that a strong morning show leads in to programming for the rest of the day.
However, Stern seems to have a small but not overwhelming benefit to his affiliates. I wish i had current numbers, but what i seem to recall is that his show
in New York regularly gets an 8-9 rating (12+; probably higher 18+ males) yet
WXRK can do no better than a 3... my take on this is that despite the 'congruence' of Stern's show to his mostly classic rock affiliates, most folks don't hang around for the rest of the day.
Well, most of the other stations seem to put up with it... or do they? DoQuote:>those at "The Rock", the irregular timing of Stern's show. Recently, Stern's
>show clocked in from 7PM-1AM......This disregard for timing on the part of
>Howard's show has apparently caused some problems with programming the
>overnights. With the inevitable switch of Howard's show to morning drive, this
>could turn out to be a major problem.
any of the Stern affilates edit/ shorten the show to fit a four hour block?
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b.j. mora | "It's so hard to explain
| - Cowboy Junkies (written by Rob Agee)