Time to bury "The Home of Rock'n'Roll"

Time to bury "The Home of Rock'n'Roll"

Post by Tim Ellio » Wed, 26 Aug 1992 07:45:37

last week, *I* wrote

Quote:>So, the new PD was set to go back to "The Home of RNR" but at the last minute
>went with "THE Rock-N-Roll Station".  Doesn't really say much.  Notice the
>emphasis on the "THE"---it's meant to tell listeners there is no competition
>(which there is----that's the point).  It's interesting the hear on the air,
>but, alas, our marketing on it has still pretty much sucked.

and this week, I write:

Hmm, a consultant swept through town (Gabe Baptiste, responsible for the new
Blaze! in, uh, i forgot the city and calls (somewhere in middle america,
kansas?) and reminded us that "Rock-N-Roll" is really a 60's-70's term (as
discussed) so we're dropping it next week.  We're just going to rely on our
heritage for now "25 years and still rockin'" and the calls "Rock 107 WPGU".

tim
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