via moonbounce.
Now, hams have been doing this for years (mostly on 1296 Mhz), so this
shouldn't be a big surprise.
TV stations use antennas with lots of "gain" along the horizon, which is gotten
by sqeezing the signal from up and down along the horizon; this is how a 100 KW
transmitter puts out the equivalent of 5,000,000 watts. That equivalency is
only along the horizon; in fact that "beam" is so sharp that TV transmitters on
mountaintops have "down tilt" to get the signal into a valley where the people
are, rather than shooting over them.
To imagine this think of the number "8" on its side, but someone stepped on it.
That will be the vertical radiation pattern. So 5 million watts shooting along
the horizon will hit the moon if it's low on the horizon (moonrise or moonset).
Just another technique, but maxes TV DXing (FM too) an interesting hobby.